Tuesday, November 20, 2007

Why They're Called "Yahoo"

A Yahoo poll just out shows us again why the media -- in this case the internet tubes service provider -- will downplay every characteristic needed in a future president in order to emphasize the one superficial quality that they can get their wee brains around: "likability." In their poll, Hillary Clinton beats Democratic rivals Obama and Edwards, as well as the Rethugs' Giuliani, McCain and Thompson in every category except "likability." Decisive? 72%. Strong? 78%. Honest? 65%? Experienced? 76%. Ethical? 67%. But how does Yahoo play the story? By emphasizing the one quality that voters put much lower than any of the above qualities; oh, and it happens to be the one category in which Clinton does not thump her rivals. Nicely played, boys.