It's the same situation with Latino voters and women: make some superficial gestures but don't change the negative policies that have driven those voters away from your party. At the same time, think that the superficial gestures will be enough to win those voters back. Clueless.
BONUS: Case in point, the House Rethuglican twitter account for outreach to Latinos is only in English.
(cartoon: Tom Toles, Washington Post)
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