The most effective ads are the ones using highly credible spokespersons. In the Lincoln Project's latest ad concerning the Russian bounty scandal, entitled "Betrayal," a former Navy SEAL and Naval Academy grad, now a emergency room doctor, excoriates "draft dodger" and "coward" Donald "Cadet Bone Spurs" Trump in this new ad (they seem to be coming every other day, as Trump's outrages mount).
No, no. We’re after you. https://t.co/tw4FChpuvg— The Lincoln Project (@ProjectLincoln) June 30, 2020