"We'll never change the name. It's that simple. NEVER — you can use caps." -- Washington football team owner Dan "Little Danny" Snyder in 2013.
Today the Washington football team is announcing that it is ("you can use caps") "RETIRING" IT'S RACIST NAME AND LOGO, after years of resistance from current owner Dan "Little Danny" Snyder, one of the most disliked owners in sports. The team is expected to announce its new nickname later, the hold up due to apparent trademark issues (Warriors? Like Golden State?).
What changed Snyder's mind was the jingling of coin that sponsors like FedEx (which pays naming rights for their stadium), Nike, PepsiCo and others were going to withhold if the name weren't changed. Major retailers like Amazon, Walmart and Target announced last week that they were removing the team's gear from their online sites and stores.
Snyder didn't respond out of a sense of decency or civic duty, he responded after sponsor money was going to be withheld from his greedy mitts. He's still as unlikeable as he always was.
