One of the largest grocery chains in the southeast U.S. is the Florida-based Publix Super Markets, founded by the Jenkins family in the 1930s. The company and heirs to its fortune are also hardcore right-wingers who were generous with their money in supporting the Trumplican National Committee and sociopathic demagogue, impeached loser and pathological liar Donald "Mango Mussolini" Trump. Store heiress Julie Jenkins Fancelli and the company contributed a whopping $980,000 to the 2020 Trump campaign and Trumpublican National Committee.
But the customers' real issue is over the Fancelli's part in the Trump riot and insurrection on January 6. The company is experiencing a customer backlash after reports that Fancelli forked over roughly $300,000 for staging the "will be wild" rally on the Ellipse on January 6, which resulted in a deadly, Trump-instigated insurrection. That money represented the majority of the $500,000 that was raised to stage the rally.
Wingnuts will predictably howl about "cancel culture" over the boycott of Publix. But it's not "cancel culture" when a consumer decides to spend his / her money elsewhere based on whether a company / product shares their values or beliefs. That's exercising your freedom, a free market concept which is lost on the fascist right except when attempting to cancel the votes of their opponents. There are many store options throughout Publix's market area which should patronized instead.