A lawsuit filed yesterday in Federal court in Florida claims that far-right egomaniac Elon Musk's rebranding of Twitter as "X" infringed on their trademark. As Reuters reports:
"The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion.
The case appears to be the first of what could be numerous trademark disputes with Musk's company over the letter "X," which is commonly used in tech branding. [snip]
The lawsuit said the agency has used the "X Social Media" name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients.
The company said Twitter's rebrand has already confused customers and caused it to lose revenue. [snip]
X Social Media asked the court to force Musk's company to stop using the "X" name and requested an unspecified amount of money damages." (our emphasis)
Musk's extreme fetish with the letter "x" has caused him to name one of his children by ex-partner Grimes as "X AE A-XII", and his space enterprise "SpaceX." With numerous companies using "x" as part of their trademark, Musk's social media site's name may be expunged over the new lawsuits. Excellent!
