Branding / marketing executive Donnie Deutch on MSNBC this morning, discussing the impact of the Malignant Loser's conviction on his "brand" and image:
"When I heard the guilty verdict, it hit me. He simplistically is in a box now. Two things happened to his brand: number one, he is not invincible, the armor got pierced, and that is a big deal. If he had been acquitted, you can't get this guy, he's bigger than everybody, he is bigger than life — he's not. He is invincible."
"Now, the eight-year streak of losing for Republicans. Donald Trump lost. He is a loser. He is anything but invincible. He is branded permanently a convicted felon, that's a big deal." (our emphasis)
Of course, according to close associates and family members, being known as a "loser" is a deep narcissistic wound to him, striking at his sense of self. Some observers in the courtroom described the Malignant Loser's demeanor after the verdict was read as "deflated." As he showed just minutes after the verdict, he will attack the U.S. judicial system from now until the election, and likely afterward, on his crusade to destroy faith in our democratic institutions while staying out of prison.
(image: We're waiting for the day)
