Monday, June 11, 2012

Beltway Media Wrong About Ad Impacts

Not surprisingly, the Beltway village media tut-tutted the Obama campaign's ads pointing out that clueless plutocrat Willard "I Like Firing People" Romney's mission at Bain Capital wasn't to create jobs, as Willard has repeatedly claimed. They acted as stenographers when Willard's nervous campaign accused the Obama campaign of attacking "private equity," etc., rather than Willard's claims of being a "job creator."

Well, according to several focus group studies, the Obama message is hitting home and resonating with the voters. Seeing ads with real people -- not elitist "centrist" pundits and talking heads -- relating their experiences on the receiving end of Willard's brand of smash-and-grab capitalism is potent. As one of the focus groups found,
"In the aisles of Wal-Mart, Bain is a four-letter word."

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