"... A few days after the 2020 election, Shah reached out to Fox News’s communications lead, Irena Briganti. Polling from the firm YouGov showed that Fox News was viewed increasingly negatively by its viewers. He had a recommendation: 'Bold, clear and decisive action is needed for us to begin to regain the trust that we’re losing with our core audience.'
"Why
was Fox News losing its audience’s trust? [snip]
"... Fox News earns the trust of its audience not by conveying the truth but by bolstering the right’s agreed-upon falsehoods. Within the universe that is conservative media, there was a 'truth' about the election results that quickly became consensus: Donald Trump won; the election was stolen; the Democrats and Biden are crooks. It was this 'truth' from which Fox was deviating — and thus eroding the trust its viewers had given it." -- Philip Bump, Washington Post, summarizing the Fox "News" business model that we know so well and that has been laid bare through the Dominion Voting Systems defamation lawsuit's discovery process. It's a business model that continues with a vengeance today on all the Fox platforms -- bolster the lies about January 6, bolster the lies about white victimization, bolster the lies about the LGBTQ community, bolster the lies about immigration, bolster the lies about the Russian war on Ukraine, bolster the lies about "wokeness," and on and on ad nauseam.
