Ha-ha:
"The opinion of Papa John's among recent casual diners dropped precipitously after CEO John Schnatter's public comments about Obamacare, according to a new study from YouGov BrandIndex, which researches brand perception for marketing directors, brand managers and PR reps. The site conducts thousands of interviews a day, providing real-time info that shows trends and responses to different marketing techniques or in this case, public gaffes.
"The national pizza chain's YouGov BrandIndex Buzz score -- which the site uses as an indication of brand favorability -- dropped to four at the end of November, down from 32 on election day."
Not that it had much of a reputation to begin with.
BONUS: Maybe this purveyor of over-priced, ass-fattening fare is the next one to drive his company's favorability numbers down?
Like these mooks.
(PHOTO: John "Shat" Schnatter - or is it a Papa John's pepperoni pizza?)
In the case of the Factory, I am not nearly as offended as Pizza since Factory is already doing the right thing. It is reasonable to think costs will go up for some. He seemed very measured, all things considered. Besides, I'm running out of places to dine and shop! P.E.C.
ReplyDeleteJust once, I'd like to see one of these cossetted CEO's say, "There might be more costs in the short term, but it's the right thing to do." More often, I think they're brought on to stir the pot -- to undercut public support for health care reform, albeit in a kinder, gentler way.
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