Tuesday, December 4, 2012

Papa John's: A Case Study in Why Politics and Pizza Don't Mix


Ha-ha:
"The opinion of Papa John's among recent casual diners dropped precipitously after CEO John Schnatter's public comments about Obamacare, according to a new study from YouGov BrandIndex, which researches brand perception for marketing directors, brand managers and PR reps. The site conducts thousands of interviews a day, providing real-time info that shows trends and responses to different marketing techniques or in this case, public gaffes.

"The national pizza chain's YouGov BrandIndex Buzz score -- which the site uses as an indication of brand favorability -- dropped to four at the end of November, down from 32 on election day."

Not that it had much of a reputation to begin with.

BONUS: Maybe this purveyor of over-priced, ass-fattening fare is the next one to drive his company's favorability numbers down?
Like these mooks.

(PHOTO: John "Shat" Schnatter - or is it a Papa John's pepperoni pizza?)