Papa John's: A Case Study in Why Politics and Pizza Don't Mix

Ha-ha:

"The opinion of Papa John's among recent casual diners dropped precipitously after CEO John Schnatter's public comments about Obamacare, according to a new study from YouGov BrandIndex, which researches brand perception for marketing directors, brand managers and PR reps. The site conducts thousands of interviews a day, providing real-time info that shows trends and responses to different marketing techniques or in this case, public gaffes.

"The national pizza chain's YouGov BrandIndex Buzz score -- which the site uses as an indication of brand favorability -- dropped to four at the end of November, down from 32 on election day."

Not that it had much of a reputation to begin with.

BONUS: Maybe this purveyor of over-priced, ass-fattening fare is the next one to drive his company's favorability numbers down?
Like these mooks.

(PHOTO: John "Shat" Schnatter - or is it a Papa John's pepperoni pizza?)

It's About The Dough

We had to laugh when we saw this take on the threat by Romney fundraiser and Papa John's CEO John "I Shat" Schnatter to raise prices on his "pizzas" to cover increased health care costs for his employees under the Affordable Care Act. The bottom line is that I Shat will charge up to an extra 20 cents for one of his "pizzas" to pay for health care coverage for his employees, in order to protect his shareholders' profits. A WHOLE 20 CENTS!! OUTRAGEOUS!!

Now, if all his employees eat his "pizzas" and end up in the emergency room without health insurance, it'll cost the economy far more than 20 cents per "pizza." We'd say an extra 20 cents is a pretty good deal. An even better deal would be to patronize your local, independent authentic pizza shop and avoid consuming a Papa John's "pizza" altogether.

(photo: I Shat after eating one of his "pizzas.")